When I left school I obtained a cadet-ship with a major department store. I was only seventeen, a kid from the suburbs with no experience of life. My mother had died the year before so I had no adult to give me advice, I just dived into this life. I got 1/2 a day off each week to go to University, all other lectures where in my own time at night after work, and they paid my fees, if I passed my exams. (Oh to have all that energy now.) I was going to be a business tycoon. Life had other ideas. But I had a talent for merchandising and I was lucky enough to end up in Fashion. I could have ended up buying light bulbs!
One of the things I loved was working on the major fashion shows each season. Back then, 1970's, these were major live events. The models walked up and down the catwalk and the sales assistants got the cream of the shows pieces for their 'special' clients. But it was a time of change. Music was becoming electronic. Huge computers that made music, think Dr Who theme. 'Hair' the musical was the rage in New York and our team decided we would employ a choreographer to teach the models how to put movement onto the catwalk, this was unheard of back then.
Move on to the present and the catwalk is now a stage. Music, lights, action.
A great video, very today, I wonder if it sells the product?
Here is a link to a documentary about Dries Van Noten. It is about 20 mins and if you love textiles this is about a master who knows how to manipulate fabric.