Believe it on not underneath all that stitching is Triangular Feather Stitch.
I thought the stitch looked rather botanical and decided to stitch it 'hanging down'. The single line on the side didn't make a heavy enough border so it stitched another line up close to this, then added a variation of 'coral knots' for the flowers. Still looked a bit bare so I added a fly stitch at the base of each flower to tie it to the feather stitch. The the top of the stitch didn't match so I stitched detached chain stitch and a bead. I thought I might add a bit more to the flowers but I unpicked that, not good at all.